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CONCURRENT RESOLUTION
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WHEREAS, Southwest Airlines is celebrating its 50th |
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anniversary in 2021; and |
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WHEREAS, In 1967, Herb Kelleher and Rollin King founded the |
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company with a concept simple enough to fit on a cocktail napkin; |
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they envisioned a triangle connecting Dallas, Houston, and San |
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Antonio, and after victories in court against challenges by |
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competitors, Southwest carried its first passengers on June 18, |
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1971; two years later, despite a fare war waged against its |
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Dallas-Houston route, it turned its first annual profit; it soon |
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began service to Harlingen in the Rio Grande Valley and bought its |
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fifth Boeing 737; in 1976, it received permission to fly to Austin, |
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Corpus Christi, El Paso, Lubbock, and Midland, and by the end of the |
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following year, it owned a fleet of ten 737s; and |
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WHEREAS, Airline deregulation in 1979 allowed Southwest to |
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begin an era of rapid expansion, although the Wright Amendment |
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limited flights from its Dallas Love Field airport hub to states |
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bordering Texas; as the carrier grew, it maintained its core values |
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of low fares and good customer service; it added its 60th |
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destination in 2003, and that year, it flew over 65 million |
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passengers; in the middle of the decade, it launched service in |
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Denver, Colorado, which became an important base of operations; it |
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also finally won the ability to offer connecting and one-stop |
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direct flights from Dallas Love Field across its entire system; and |
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WHEREAS, In 2011, Southwest closed on its acquisition of |
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rival AirTran Airways and also received permission from the U.S. |
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Department of Transportation to fly internationally; it has |
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continued to move into new markets, including Central America, the |
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Caribbean, and in 2019, Hawaii; and |
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WHEREAS, Since its inception, Southwest has contributed to |
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the economic prosperity of the Lone Star State, and today, as one of |
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the nation's largest airlines, it plays an increasingly significant |
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role as a valued corporate citizen; now, therefore, be it |
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RESOLVED, That the 87th Legislature of the State of Texas |
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hereby commemorate the 50th anniversary of Southwest Airlines and |
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extend to all those associated with the company sincere best wishes |
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for continued success; and, be it further |
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RESOLVED, That an official copy of this resolution be |
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prepared for the corporation as an expression of high regard by the |
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Texas House of Representatives and Senate. |