87R21794 BHH-D
 
  By: Leach H.R. No. 773
 
 
 
R E S O L U T I O N
         WHEREAS, Dr. Paul Busch is retiring from Texas A&M University
  on June 1, 2021, drawing to a close a distinguished 35-year tenure
  with the institution; and
         WHEREAS, Dr. Busch first joined the Texas A&M faculty in 1986
  as a professor in the Department of Marketing, where he also served
  as department head for a decade; in 2011 he was named a Texas A&M
  University System Regents Professor of Marketing, the highest honor
  bestowed by the A&M System on faculty members, and in 2019 he was
  recognized as a Texas A&M Presidential Professor for Teaching
  Excellence; his research and teaching interests include new product
  development, innovation, and branding, and he has served as a
  consultant to numerous companies and organizations, including the
  Sperry Rand Corporation, Coca-Cola, and the Small Business
  Administration; moreover, he has authored more than 40
  publications, and he is the coauthor of the introductory textbook
  Marketing: Strategic Foundations; and
         WHEREAS, In addition to his work as a scholar, educator, and
  consultant, Dr. Busch is active in several professional groups, and
  he has served the American Marketing Association in a number of
  leadership positions, including as vice president of education and
  as faculty adviser of its A&M chapter; he further contributes to his
  profession as a member of the editorial review boards for numerous
  scholarly journals, textbook publishers, and research
  organizations; and
         WHEREAS, Prior to joining Texas A&M, Dr. Busch taught at the
  University of Wisconsin-Madison and the University of Mississippi;
  he holds a bachelor's degree from the University of
  Wisconsin-Whitewater and a master's degree from the University of
  Wisconsin-Madison, and he completed his doctoral studies at
  Pennsylvania State University; among the many honors he has
  received are the Outstanding Marketing Teacher Award from the
  Academy of Marketing Science, the Mays Business School Service
  Excellence Award, and two Distinguished Achievement Awards from the
  Texas A&M Association of Former Students; and
         WHEREAS, Paul Busch's dedication and expertise have greatly
  benefited countless students and earned the lasting respect and
  admiration of his colleagues, and his contributions to Texas A&M
  and to the study of marketing will continue to resonate in the years
  to come; now, therefore, be it
         RESOLVED, That the House of Representatives of the 87th Texas
  Legislature hereby congratulate Dr. Paul Busch on his retirement
  from Texas A&M University and extend to him sincere best wishes for
  the future; and, be it further
         RESOLVED, That an official copy of this resolution be
  prepared for Dr. Busch as an expression of high regard by the Texas
  House of Representatives.