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               R E S O L U T I O N
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                   WHEREAS, Dr. Paul Busch is retiring from Texas A&M University  | 
         
         
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            on June 1, 2021, drawing to a close a distinguished 35-year tenure  | 
         
         
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            with the institution; and | 
         
         
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                   WHEREAS, Dr. Busch first joined the Texas A&M faculty in 1986  | 
         
         
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            as a professor in the Department of Marketing, where he also served  | 
         
         
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            as department head for a decade; in 2011 he was named a Texas A&M  | 
         
         
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            University System Regents Professor of Marketing, the highest honor  | 
         
         
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            bestowed by the A&M System on faculty members, and in 2019 he was  | 
         
         
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            recognized as a Texas A&M Presidential Professor for Teaching  | 
         
         
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            Excellence; his research and teaching interests include new product  | 
         
         
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            development, innovation, and branding, and he has served as a  | 
         
         
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            consultant to numerous companies and organizations, including the  | 
         
         
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            Sperry Rand Corporation, Coca-Cola, and the Small Business  | 
         
         
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            Administration; moreover, he has authored more than 40  | 
         
         
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            publications, and he is the coauthor of the introductory textbook  | 
         
         
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            Marketing: Strategic Foundations; and | 
         
         
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                   WHEREAS, In addition to his work as a scholar, educator, and  | 
         
         
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            consultant, Dr. Busch is active in several professional groups, and  | 
         
         
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            he has served the American Marketing Association in a number of  | 
         
         
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            leadership positions, including as vice president of education and  | 
         
         
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            as faculty adviser of its A&M chapter; he further contributes to his  | 
         
         
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            profession as a member of the editorial review boards for numerous  | 
         
         
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            scholarly journals, textbook publishers, and research  | 
         
         
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            organizations; and | 
         
         
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                   WHEREAS, Prior to joining Texas A&M, Dr. Busch taught at the  | 
         
         
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            University of Wisconsin-Madison and the University of Mississippi;  | 
         
         
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            he holds a bachelor's degree from the University of  | 
         
         
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            Wisconsin-Whitewater and a master's degree from the University of  | 
         
         
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            Wisconsin-Madison, and he completed his doctoral studies at  | 
         
         
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            Pennsylvania State University; among the many honors he has  | 
         
         
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            received are the Outstanding Marketing Teacher Award from the  | 
         
         
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            Academy of Marketing Science, the Mays Business School Service  | 
         
         
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            Excellence Award, and two Distinguished Achievement Awards from the  | 
         
         
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            Texas A&M Association of Former Students; and | 
         
         
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                   WHEREAS, Paul Busch's dedication and expertise have greatly  | 
         
         
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            benefited countless students and earned the lasting respect and  | 
         
         
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            admiration of his colleagues, and his contributions to Texas A&M  | 
         
         
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            and to the study of marketing will continue to resonate in the years  | 
         
         
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            to come; now, therefore, be it | 
         
         
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                   RESOLVED, That the House of Representatives of the 87th Texas  | 
         
         
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            Legislature hereby congratulate Dr. Paul Busch on his retirement  | 
         
         
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            from Texas A&M University and extend to him sincere best wishes for  | 
         
         
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            the future; and, be it further | 
         
         
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                   RESOLVED, That an official copy of this resolution be  | 
         
         
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            prepared for Dr. Busch as an expression of high regard by the Texas  | 
         
         
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            House of Representatives. |