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R E S O L U T I O N
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WHEREAS, Dr. Paul Busch is retiring from Texas A&M University |
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on June 1, 2021, drawing to a close a distinguished 35-year tenure |
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with the institution; and |
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WHEREAS, Dr. Busch first joined the Texas A&M faculty in 1986 |
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as a professor in the Department of Marketing, where he also served |
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as department head for a decade; in 2011 he was named a Texas A&M |
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University System Regents Professor of Marketing, the highest honor |
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bestowed by the A&M System on faculty members, and in 2019 he was |
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recognized as a Texas A&M Presidential Professor for Teaching |
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Excellence; his research and teaching interests include new product |
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development, innovation, and branding, and he has served as a |
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consultant to numerous companies and organizations, including the |
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Sperry Rand Corporation, Coca-Cola, and the Small Business |
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Administration; moreover, he has authored more than 40 |
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publications, and he is the coauthor of the introductory textbook |
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Marketing: Strategic Foundations; and |
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WHEREAS, In addition to his work as a scholar, educator, and |
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consultant, Dr. Busch is active in several professional groups, and |
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he has served the American Marketing Association in a number of |
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leadership positions, including as vice president of education and |
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as faculty adviser of its A&M chapter; he further contributes to his |
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profession as a member of the editorial review boards for numerous |
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scholarly journals, textbook publishers, and research |
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organizations; and |
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WHEREAS, Prior to joining Texas A&M, Dr. Busch taught at the |
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University of Wisconsin-Madison and the University of Mississippi; |
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he holds a bachelor's degree from the University of |
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Wisconsin-Whitewater and a master's degree from the University of |
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Wisconsin-Madison, and he completed his doctoral studies at |
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Pennsylvania State University; among the many honors he has |
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received are the Outstanding Marketing Teacher Award from the |
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Academy of Marketing Science, the Mays Business School Service |
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Excellence Award, and two Distinguished Achievement Awards from the |
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Texas A&M Association of Former Students; and |
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WHEREAS, Paul Busch's dedication and expertise have greatly |
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benefited countless students and earned the lasting respect and |
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admiration of his colleagues, and his contributions to Texas A&M |
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and to the study of marketing will continue to resonate in the years |
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to come; now, therefore, be it |
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RESOLVED, That the House of Representatives of the 87th Texas |
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Legislature hereby congratulate Dr. Paul Busch on his retirement |
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from Texas A&M University and extend to him sincere best wishes for |
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the future; and, be it further |
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RESOLVED, That an official copy of this resolution be |
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prepared for Dr. Busch as an expression of high regard by the Texas |
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House of Representatives. |