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A BILL TO BE ENTITLED
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AN ACT
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relating to a study by the Texas Economic Development and Tourism |
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Office regarding the creation of the Department of Marketing |
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Services. |
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BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: |
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SECTION 1. DEFINITIONS. In this Act: |
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(1) "Full-time equivalent position" means an |
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employment position that requires a workweek of at least 40 hours, |
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including authorized leave. |
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(2) "Office" means the Texas Economic Development and |
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Tourism Office. |
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(3) "State agency" means a department, commission, |
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board, office, council, authority, or other agency in the executive |
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branch of state government that is created by the constitution or a |
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statute of this state, including a university system or institution |
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of higher education as defined by Section 61.003, Education Code. |
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SECTION 2. STUDY ON COST OF MARKETING BY STATE AGENCIES AND |
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CREATION OF A DEPARTMENT OF MARKETING SERVICES. (a) The office |
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shall conduct a study to evaluate the total costs incurred for |
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marketing purposes by state agencies and the feasibility of |
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creating a Department of Marketing Services to review requests by |
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state agencies for expenditures for marketing purposes. |
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(b) At minimum, the study must analyze: |
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(1) the total costs incurred by each state agency for |
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marketing purposes and the total cost of each state-sponsored grant |
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or loan program that specifically allocates money for marketing |
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purposes by state agencies; |
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(2) the number of full-time equivalent positions |
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necessary to create a Department of Marketing Services and the |
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duties and salaries of each of these positions; |
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(3) all other costs associated with the creation of a |
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Department of Marketing Services; |
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(4) the results of the marketing efforts of each state |
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agency and the method used to measure those results; and |
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(5) the potential cost savings to the state if the |
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marketing services of each state agency, and any related full-time |
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equivalent positions, are consolidated into a Department of |
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Marketing Services. |
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SECTION 3. REPORT. (a) The office shall prepare and submit |
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a report to the governor, the lieutenant governor, the speaker of |
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the house of representatives, and each other member of the |
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legislature not later than September 30, 2026. |
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(b) The report must include: |
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(1) the findings and recommendations of the study |
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conducted under Section 2 of this Act; |
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(2) a complete description of each method used to |
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measure the marketing results obtained by each state agency; |
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(3) an analysis of the total costs described by |
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Section 2(b)(1) of this Act, with separate line items for each state |
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agency describing the marketing-related travel expenses, other |
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direct and indirect marketing and advertising expenses, marketing |
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consulting costs, and costs associated with each related full-time |
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equivalent position for that agency; and |
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(4) a description of the overall feasibility of, and |
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the estimated cost savings, if any, attributable to, the |
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consolidation of the marketing efforts by each state agency into a |
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Department of Marketing Services. |
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SECTION 4. EXPIRATION. This Act expires September 1, 2027. |
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SECTION 5. EFFECTIVE DATE. This Act takes effect |
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immediately if it receives a vote of two-thirds of all the members |
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elected to each house, as provided by Section 39, Article III, Texas |
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Constitution. If this Act does not receive the vote necessary for |
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immediate effect, this Act takes effect September 1, 2025. |