Enrolled Bill Summary

Senate Bill 378 amends the Business & Commerce Code to prohibit a floral business from misrepresenting its geographic location in any listing of the business in a telephone directory or other directory assistance database. The bill requires such a business to include in its listing conspicuous notice of the municipality and state in which it is located if its name indicates a geographic location that is different from the geographical area in which the business is located. It establishes that a violation is a false, misleading, or deceptive act or practice subject to remedy under the Deceptive Trade Practices Act. It specifies that the prohibition does not apply to a telephone directory publisher or directory assistance provider and creates no duty and imposes no obligation on anyone other than the business that is the subject of the advertisement or listing.