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79R2843 MAM-D
By: Pitts H.R. No. 880
R E S O L U T I O N
WHEREAS, Texas Nameplate Company, Inc., has received the
Malcolm Baldrige National Quality Award for the second time in a
decade, and this extraordinary achievement merits reflection on the
past and present of this remarkable company; and
WHEREAS, Texas Nameplate is the smallest company to win the
Baldrige, the nation's only presidential award for organizational
excellence and quality; with just under 40 employees and a modest
$3.2 million in revenue in 2004, this Dallas-based business
produces metal nameplates, identification tags, and labels for
high-pressure valves and other technical equipment, employing many
of the same techniques used nearly 60 years ago, including
fine-point etching, screen printing, and photoengraving; and
WHEREAS, Dedicated to efficiency and strategic management,
Roy Crownover founded Texas Nameplate in 1946, and he is still
actively involved in its operation; his son, Dale Crownover, acts
as president and chief executive officer and is traveling to
Washington, D.C., in March 2005 to accept the 2004 award from
President George W. Bush; Mr. Crownover attributes the company's
achievements to its commitment to quality over quantity; and
WHEREAS, Seven years ago, when Texas Nameplate received its
first Baldrige award for excellence, the company was a larger
enterprise, but Dale Crownover knew the key to an efficient
business was not the size of its staff or the heft of its bank
account, and he reduced its growth in 1988; as a result, the
company is more profitable, sees fewer customer complaints and less
employee turnover, and incurs lower costs for materials; with 80
percent repeat customers, the organization prides itself on its
employee cross-training program and its in-house intranet system,
which keeps track of production; and
WHEREAS, Mr. Crownover's resolute commitment to producing an
exceptional product led to his company's receipt of the Texas-based
Baby Baldrige in 1996; the Texas Association of Business and
Chambers of Commerce named the family-owned enterprise its 1997
Business of the Year; since then, Texas Nameplate has justly
received two national Baldrige awards, one of only three businesses
to earn the award twice; and
WHEREAS, Texas Nameplate Company has met the challenges
facing all businesses by reinventing its strategies to promote
efficiency, customer satisfaction, and employee retention; this
small Texas firm is a model of success and integrity, and it should
be heartily applauded for its dedication to quality and excellence;
now, therefore, be it
RESOLVED, That the House of Representatives of the 79th Texas
Legislature hereby congratulate Roy and Dale Crownover and the
staff of Texas Nameplate Company, Inc., on their receipt of the 2004
Malcolm Baldrige National Quality Award and commend them on their
outstanding business achievements; and, be it further
RESOLVED, That an official copy of this resolution be
prepared for the company as an expression of high regard by the
Texas House of Representatives.