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A BILL TO BE ENTITLED
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AN ACT
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relating to the marketing of alcoholic beverages. |
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BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: |
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SECTION 1. Subchapter A, Chapter 102, Alcoholic Beverage |
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Code, is amended by adding Section 102.21 to read as follows: |
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Sec. 102.21. RETAILER EDUCATION. Nothing in this chapter |
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or this code prohibits a license or permit holder covered under |
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Section 102.07(a) or 102.15 or the license or permit holder's |
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agent, representative, or employee from educating a retailer or a |
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retailer's employee about the history, quality, characteristics, |
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presentation, and responsible service and consumption of the |
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license or permit holder's products that are sold by the retailer. |
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SECTION 2. Chapter 108, Alcoholic Beverage Code, is amended |
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by adding Subchapter D to read as follows: |
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SUBCHAPTER D. PROMOTIONAL EVENTS |
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Sec. 108.101. CONSUMER PRODUCT INSTRUCTION. (a) In this |
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section, "consumer product instruction" means a prescheduled event |
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during which the license or permit holder provides consumers of |
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legal drinking age with one or more malt beverages the sale of which |
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is authorized in this state for the purposes of providing consumer |
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instruction on the history, quality, characteristics, |
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presentation, serving, or comparison of the beverages provided and |
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allowing consumers to taste the beverages provided. |
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(b) Notwithstanding Section 102.07, 102.14, 102.15, or |
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108.06, or any other provision of this code, a holder of a |
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manufacturer's license, nonresident manufacturer's license, |
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brewer's permit, nonresident brewer's permit, nonresident seller's |
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permit, general distributor's license, local distributor's |
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license, wholesaler's permit, Class B wholesaler's permit, agent's |
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beer license, agent's permit, manufacturer's agent's permit, or |
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promotional permit, or the license or permit holder's agent, |
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representative, or employee, may, in order to promote the license |
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or permit holder's malt beverages, conduct consumer product |
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instruction events at the premises of a retailer holding a license |
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or permit to sell alcoholic beverages for on-premises or |
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off-premises consumption. |
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(c) A consumer product instruction event must be conducted |
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during normal business hours and may not exceed three hours in |
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length. |
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(d) The license or permit holder conducting a consumer |
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product instruction may open, touch, pour, and serve malt |
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beverages. |
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(e) The license or permit holder conducting the consumer |
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product instruction must purchase all malt beverages used in the |
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event from the retailer at the retailer's stated price. |
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(f) A consumer of legal drinking age may be served up to four |
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servings of a malt beverage for tasting as part of a consumer |
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product instruction. A serving at a consumer product instruction |
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may not exceed six ounces. |
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(g) A comparison of competing malt beverages may occur as |
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part of the consumer product instruction. All comparisons must be |
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conducted in an honest and fair manner. A person may not |
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adulterate, spoil, or in any manner alter the contents, |
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characteristics, or taste of a malt beverage offered, or disparage |
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a malt beverage offered as part of a comparison. |
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(h) A consumer product instruction may be prearranged with |
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and preannounced to a retailer. A consumer product instruction may |
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not be preannounced to a consumer. |
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(i) Information regarding a consumer's preference about the |
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malt beverages, including color, aroma, and taste and any |
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comparisons of the color, aroma, or taste of competing malt |
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beverages may be collected during the consumer product instruction |
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and used in advertising promoting a malt beverage. |
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Sec. 108.102. EXPERIENTIAL DINNERS. (a) In this section, |
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"experiential dinner" means a prescheduled and private event during |
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which invited consumers and alcoholic beverage retailer employees |
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of legal drinking age are provided with an opportunity to attend a |
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dinner for the purpose of: |
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(1) receiving instruction on pairing malt beverages |
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with food and the history, quality, characteristics, presentation, |
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and service of malt beverages; |
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(2) receiving and tasting malt beverages authorized |
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for sale in this state; and |
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(3) receiving entertainment. |
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(b) Notwithstanding Section 102.07, 102.14, 102.15, or |
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108.06, or any other provision of this code, a holder of a |
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manufacturer's license, nonresident manufacturer's license, |
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brewer's permit, nonresident brewer's permit, nonresident seller's |
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permit, general distributor's license, local distributor's |
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license, wholesaler's permit, Class B wholesaler's permit, agent's |
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beer license, agent's permit, manufacturer's agent's permit, or |
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promotional permit, or the license or permit holder's agent, |
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representative, or employee, or any retailer licensed or permitted |
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for on-premises consumption, may, in order to promote the license |
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or permit holder's malt beverages, conduct an experiential dinner |
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at the premises of a retailer holding a license or permit to sell |
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alcoholic beverages for on-premises consumption. |
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(c) An experiential dinner must be conducted during normal |
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business hours and may not exceed five hours in length. |
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(d) The license or permit holder conducting the instruction |
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and tasting may open, touch, pour, and serve malt beverages. |
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(e) The license or permit holder conducting the |
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experiential dinner must purchase all malt beverages and food used |
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in the event from the retailer at the retailer's stated price. |
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(f) A consumer or retailer employee of legal drinking age |
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may be served up to five servings of a malt beverage for tasting as |
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part of the experiential dinner. A serving at an experiential |
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dinner may not exceed 12 ounces. |
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(g) An experiential dinner may be prearranged with, |
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preannounced to, or conducted jointly with a retailer and the |
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retailer's employees. |
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(h) Consumers may be invited to an experiential dinner |
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through a sweepstakes or any other method chosen by the license or |
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permit holder conducting the experiential dinner. |
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(i) The license or permit holder conducting the |
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experiential dinner may preannounce and advertise the experiential |
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dinner to consumers. The retailer or the retailer's location may |
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not be mentioned in that advertising, except that invitees may be |
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informed of the retail location in an official invitation. |
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(j) The value of the food, beverages, and entertainment |
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provided during the experiential dinner may not exceed $150 per |
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person on any one occasion. |
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Sec. 108.103. SWEEPSTAKES PRIZE EVENTS. (a) Nothing in |
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this chapter or this code prohibits a license or permit holder |
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listed in Section 102.07(a) or a holder of a manufacturer's or |
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nonresident manufacturer's license or permit or the license or |
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permit holder's agent, representative, or employee from: |
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(1) conducting a sweepstakes in which the prize is a |
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private, promotional event held at the premises of a retailer |
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holding a license or permit to sell alcoholic beverages for |
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on-premises consumption for consumer winners and other invited |
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guests of legal drinking age, including distributors and retailers |
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and employees of distributors and retailers; and |
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(2) providing food, beverages, entertainment, and |
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recreation to the attendees of the event. |
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(b) The retailer or the retailer's location may not be |
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mentioned in any advertising for the sweepstakes, except that |
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invitees may be informed of the retail location in an official |
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invitation. |
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Sec. 108.104. PREANNOUNCEMENT OF PROMOTIONAL EVENTS AT |
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RETAILER PREMISES. Notwithstanding Section 102.15 or any other |
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provision of this code, a manufacturer or distributor may |
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prearrange with or preannounce to a retailer a promotional activity |
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otherwise authorized by this code that is to be held on the |
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retailer's premises. The promotional activity may not be |
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preannounced to a consumer. |
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SECTION 3. This Act takes effect September 1, 2007. |