80R7155 JGH-D
 
  By: Rodriguez H.R. No. 546
 
 
 
R E S O L U T I O N
         WHEREAS, The Austin-based advertising agency LatinWorks has
  become the first Hispanic advertising agency in the State of Texas
  to create a television commercial to run during a Super Bowl; and
         WHEREAS, Founded by CEO Manny Flores and CMO Alejandro
  Ruelas, LatinWorks helps its clients reach the large Hispanic
  market, now over 40 million strong and constituting 14 percent of
  the nation's population; and
         WHEREAS, Filmed in Austin in November on behalf of LatinWorks
  client Anheuser-Busch, the advertisement was conceptualized by
  employees of LatinWorks, including Sergio Alcocer, Seth Taylor, and
  Erik Hernandez, who led its creation and production; broadcast
  during Super Bowl XLI on February 4, 2007, the agency's witty
  commercial features Carlos Mencia, the star of cable network Comedy
  Central's The Mind of Mencia, as an instructor of English as a
  second language teaching a classroom full of men how to order a Bud
  Light beer in different parts of the country; and
         WHEREAS, The ad was potentially seen by 93 million viewers,
  the second-largest audience ever for a Super Bowl and the
  third-largest audience for any television program in American
  history; a hit with both critics and viewers, the ad was ranked the
  number one Super Bowl spot this year by the Chicago Sun-Times and
  the Wall Street Journal; it was also the number one most-watched
  spot on TiVo and the number three spot on the YouTube website; and
         WHEREAS, Along with LatinWorks president and chief creative
  officer Sergio Alcocer, Mr. Flores and Mr. Ruelas oversee an agency
  that has created an original and memorable advertisement, and their
  professional achievements are most worthy of special recognition;
  now, therefore, be it
         RESOLVED, That the House of Representatives of the 80th Texas
  Legislature hereby congratulate LatinWorks, Manny Flores,
  Alejandro Ruelas, Sergio Alcocer, Seth Taylor, Erik Hernandez, and
  the rest of the 66 employees of the agency on being the first
  Hispanic advertising agency in Texas ever to place an ad during the
  Super Bowl; and, be it further
         RESOLVED, That a copy of this resolution be prepared for
  LatinWorks as an expression of high regard and best wishes by the
  Texas House of Representatives.