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R E S O L U T I O N
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WHEREAS, The Austin-based advertising agency LatinWorks has |
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become the first Hispanic advertising agency in the State of Texas |
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to create a television commercial to run during a Super Bowl; and |
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WHEREAS, Founded by CEO Manny Flores and CMO Alejandro |
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Ruelas, LatinWorks helps its clients reach the large Hispanic |
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market, now over 40 million strong and constituting 14 percent of |
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the nation's population; and |
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WHEREAS, Filmed in Austin in November on behalf of LatinWorks |
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client Anheuser-Busch, the advertisement was conceptualized by |
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employees of LatinWorks, including Sergio Alcocer, Seth Taylor, and |
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Erik Hernandez, who led its creation and production; broadcast |
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during Super Bowl XLI on February 4, 2007, the agency's witty |
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commercial features Carlos Mencia, the star of cable network Comedy |
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Central's The Mind of Mencia, as an instructor of English as a |
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second language teaching a classroom full of men how to order a Bud |
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Light beer in different parts of the country; and |
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WHEREAS, The ad was potentially seen by 93 million viewers, |
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the second-largest audience ever for a Super Bowl and the |
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third-largest audience for any television program in American |
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history; a hit with both critics and viewers, the ad was ranked the |
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number one Super Bowl spot this year by the Chicago Sun-Times and |
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the Wall Street Journal; it was also the number one most-watched |
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spot on TiVo and the number three spot on the YouTube website; and |
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WHEREAS, Along with LatinWorks president and chief creative |
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officer Sergio Alcocer, Mr. Flores and Mr. Ruelas oversee an agency |
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that has created an original and memorable advertisement, and their |
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professional achievements are most worthy of special recognition; |
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now, therefore, be it |
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RESOLVED, That the House of Representatives of the 80th Texas |
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Legislature hereby congratulate LatinWorks, Manny Flores, |
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Alejandro Ruelas, Sergio Alcocer, Seth Taylor, Erik Hernandez, and |
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the rest of the 66 employees of the agency on being the first |
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Hispanic advertising agency in Texas ever to place an ad during the |
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Super Bowl; and, be it further |
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RESOLVED, That a copy of this resolution be prepared for |
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LatinWorks as an expression of high regard and best wishes by the |
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Texas House of Representatives. |