81R9096 CAS-D
 
  By: Shapleigh S.B. No. 1528
 
 
 
A BILL TO BE ENTITLED
 
AN ACT
  relating to advertising to promote good health by certain persons
  who advertise food or beverages in public schools.
         BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS:
         SECTION 1.  Subchapter A, Chapter 38, Education Code, is
  amended by adding Section 38.028 to read as follows:
         Sec. 38.028.  ADVERTISING TO PROMOTE GOOD HEALTH. (a) A
  vendor of a food or beverage that advertises a food or beverage on
  school property or at a school-sponsored or school-related activity
  on or off of school property and that directs any food or beverage
  advertising in this state to children younger than 12 years of age
  shall use at least 50 percent of the person's total expenditures for
  school and school-related food and beverage advertising in this
  state directed to children younger than 12 years of age to promote
  healthy dietary choices, general good nutrition, or healthy
  lifestyles. That advertising must be based on established
  scientific or government standards for good nutrition or healthy
  lifestyles.
         (b)  The commissioner of education, in consultation with the
  commissioner of agriculture and persons with expertise in
  children's nutrition or health, shall adopt rules as necessary to
  administer this section, including rules to:
               (1)  ensure that information used in any advertisement
  under Subsection (a) promoting good nutrition or a healthy
  lifestyle is based on well-researched and validated science;
               (2)  define the advertising expenditures to which
  Subsection (a) applies; and
               (3)  enforce the use of advertising expenditures in
  compliance with Subsection (a).
         SECTION 2.  This Act takes effect September 1, 2009.