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R E S O L U T I O N
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WHEREAS, The marketing and community relations department of |
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Driscoll Children's Hospital in Corpus Christi has been honored |
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with three 2011 Aster Awards; and |
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WHEREAS, Presented by the national magazine Marketing |
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Healthcare Today and Creative Images, a health care marketing firm, |
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the awards recognize excellence in medical marketing and |
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advertising; the 2011 competition received approximately 3,000 |
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entries from across the United States, Canada, and South America; |
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and |
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WHEREAS, Driscoll Children's Hospital serves 31 counties in |
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South Texas, and its 250 doctors annually treat more than 130,000 |
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youngsters; tasked with communicating the mission of the hospital |
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to the public, the skilled staff of the marketing and community |
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relations department was recognized with two gold Aster Awards, as |
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well as a silver Aster Award, for three different innovative |
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promotions; and |
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WHEREAS, One gold Aster went to Driscoll's 2011 calendar, "A |
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Driscoll Scrapbook," which featured photographs of smiling |
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patients on colorful backgrounds, and the other went to a physician |
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recruitment product consisting of a t-shirt folded in the shape of |
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the state of Texas with a label showing all the cities in which |
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Driscoll has a facility; the silver Aster was awarded for banner ads |
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displayed on Corpus Christi buses that promoted the Driscoll |
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Auxiliary's 2010 holiday cards and gifts; and |
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WHEREAS, The marketing and community relations department |
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plays an important role in furthering the mission of Driscoll |
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Children's Hospital, and its receipt of these impressive awards is |
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a testament to the creativity and drive of the department's staff; |
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now, therefore, be it |
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RESOLVED, That the House of Representatives of the 82nd Texas |
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Legislature, 1st Called Session, hereby congratulate the marketing |
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and community relations department of Driscoll Children's Hospital |
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on winning three 2011 Aster Awards and extend to all those |
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associated with the department sincere best wishes for continued |
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success; and, be it further |
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RESOLVED, That an official copy of this resolution be |
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prepared for the department as an expression of high regard by the |
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Texas House of Representatives. |