| |
| |
|
|
R E S O L U T I O N
|
|
|
WHEREAS, TracyLocke of Dallas is celebrating its 100th |
|
|
anniversary in 2013, making this a fitting opportunity to celebrate |
|
|
the history of this pioneering Texas advertising agency; and |
|
|
WHEREAS, Founded as the Southwestern Advertising Agency by |
|
|
Shelley E. Tracy and Raymond P. Locke in Oklahoma in 1913, the |
|
|
agency soon relocated to Dallas and became one of the leading |
|
|
agencies in the Southwest and across the nation; TracyLocke merged |
|
|
with BBDO in 1982, and then with DDB Needham in 1992, and now its |
|
|
parent company, Omnicom Group, is the largest advertising |
|
|
conglomerate in the Southwest; and |
|
|
WHEREAS, The agency's campaigns over the years include the |
|
|
creation of the "Drink a Bite to Eat at 10, 2 and 4" slogan for |
|
|
Dr Pepper in 1926 and of Elsie the Cow for Borden in 1936, as well as |
|
|
coining the word "slacks" for the Haggar Clothing Company in 1940, |
|
|
rebranding the Tot'em Store as 7-Eleven in 1946, introducing |
|
|
Doritos as a brand in 1966, and creating The Simpsons Movie |
|
|
Kwik-E-Mart campaign for 7-Eleven in 2007; the term "metroplex," to |
|
|
refer to the Dallas/Fort Worth region, was coined by a TracyLocke |
|
|
copywriter; and |
|
|
WHEREAS, Many of the company's staff have won international |
|
|
acclaim over the past century; former CEO Morris Hite was inducted |
|
|
into the American Advertising Federation's Advertising Hall of Fame |
|
|
in 1996, and Mike Rawlings went from TracyLocke to further success |
|
|
as CEO of Pizza Hut, and he is the current mayor of Dallas; in 2013, |
|
|
the company's founders were inducted into the Southwest Advertising |
|
|
Hall of Fame; and |
|
|
WHEREAS, Today, the company's first woman CEO, Beth Ann |
|
|
Kaminkow, leads 250 employees in Dallas and 575 people in other |
|
|
locations in providing advertising services to such clients as |
|
|
7-Eleven, T-Mobile, PepsiCo, Hewlett-Packard, Pizza Hut, and |
|
|
Samsung; and |
|
|
WHEREAS, For 100 years, TracyLocke has created memorable and |
|
|
iconic consumer images that have helped shape the economy and |
|
|
history of Texas, and all that time, the company has remained true |
|
|
to its founding principles of strategic thinking, passion, and the |
|
|
desire to work smarter than the competition; now, therefore, be it |
|
|
RESOLVED, That the House of Representatives of the 83rd Texas |
|
|
Legislature, 1st Called Session, hereby congratulate TracyLocke on |
|
|
the centennial of its founding and extend to its officers and |
|
|
employees sincere best wishes for the future; and, be it further |
|
|
RESOLVED, That an official copy of this resolution be |
|
|
prepared for TracyLocke as an expression of high regard by the Texas |
|
|
House of Representatives. |