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R E S O L U T I O N
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WHEREAS, David Lykes of Georgetown is a true pioneer in the |
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development and advancement of Hispanic radio broadcasting and has |
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made important contributions to the Lone Star State over the course |
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of his distinguished career; and |
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WHEREAS, Mr. Lykes began his life in broadcasting in the |
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1950s, as an account executive at KGBT-AM Harlingen, which |
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broadcast 8 of its 18 hours in Spanish; he saw the opportunity to |
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expand the programming, and in 1962, a time when there were few |
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Spanish-language radio stations, KGBT began broadcasting |
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completely in Spanish; and |
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WHEREAS, In 1997, the station's parent company, Tichenor |
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Media, merged with Heftel Broadcasting to create the Hispanic |
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Broadcasting Corporation, and Mr. Lykes was a key leader in the new |
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corporation, which would later become Univision Radio; committed to |
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developing talent at all levels of the company, he also reached out |
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to Hispanic communities and encouraged his stations to get involved |
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with local charities; additionally, he worked to convince |
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businesses of the importance of this new market and attracted |
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advertising from local to nationally known companies; and |
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WHEREAS, Mr. Lykes developed the first Hispanic national |
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sales firm, Katz Hispanic, and worked with several research |
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businesses to improve data collection on this growing market; |
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although he retired in 2001, Mr. Lykes continues to encourage local |
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media in their community endeavors, and in 2006 he was honored with |
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the Texas Association of Broadcasters Pioneer Broadcaster of the |
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Year award; and |
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WHEREAS, David Lykes has won the admiration and esteem of all |
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with whom he has worked, and it is indeed a great pleasure to |
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recognize the lifetime of achievements of this outstanding Texan |
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and visionary leader known for his integrity, commitment, and |
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respect for others; now, therefore, be it |
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RESOLVED, That the House of Representatives of the 83rd Texas |
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Legislature hereby honor David Lykes on his contributions to |
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Hispanic radio programming and extend to him sincere best wishes |
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for continued happiness and good fortune; and, be it further |
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RESOLVED, That an official copy of this resolution be |
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prepared for Mr. Lykes as an expression of high regard by the Texas |
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House of Representatives. |