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A BILL TO BE ENTITLED
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AN ACT
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relating to expenditures by the secretary of state on general |
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election voter education programs. |
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BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: |
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SECTION 1. Subchapter A, Chapter 31, Election Code, is |
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amended by adding Section 31.013 to read as follows: |
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Sec. 31.013. REPORT ON EXPENDITURES FOR VOTER EDUCATION |
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PROGRAMS. (a) The secretary of state shall prepare a report on the |
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expenditures for its voter education programs for each general |
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election including: |
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(1) the total amount spent for voter education; |
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(2) the name of and amount paid to each vendor under |
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all voter education programs; |
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(3) the amount spent on voter education advertising |
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programs itemized by the language used to communicate; |
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(4) an estimated number of voters that the voter |
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education programs reached; |
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(5) the primary and secondary demographics targeted |
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through each medium and in each media designated market area as |
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determined by Nielsen Media Research as of September 1, 2017; |
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(6) the media designated market areas where |
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television, radio, print, or outdoor advertisements were placed; |
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(7) the expenditures for each medium in each media |
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designated market area; |
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(8) the total amount expended on digital marketing |
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with an explanation of each form of digital marketing utilized and |
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how digital marketing was targeted by demographic, market, and |
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language; |
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(9) the total number of digital impressions achieved |
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in each form of digital marketing; |
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(10) the number of digital impressions in each form of |
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digital advertising that were viewed 100 percent; |
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(11) the saturation and cost per point of |
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advertisements in each media designated market area; and |
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(12) the name of each organization the secretary of |
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state collaborated with or distributed voter education material to. |
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(b) The secretary of state may only enter into a contract |
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with a vendor that agrees to release the information required by |
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Subsection (a). |
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(c) Not later than January 31 of each odd-numbered year, the |
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secretary of state shall deliver the report to the committees of |
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each house of the legislature with jurisdiction over elections. |
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SECTION 2. Not later than December 1, 2017, the secretary of |
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state shall prepare a report on the expenditures of the 2016 general |
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election voter education programs, including all the information |
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required by Section 31.013, Election Code, as added by this Act, and |
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deliver the report to the committees of each house of the |
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legislature with jurisdiction over elections. |
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SECTION 3. This Act takes effect immediately if it receives |
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a vote of two-thirds of all the members elected to each house, as |
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provided by Section 39, Article III, Texas Constitution. If this |
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Act does not receive the vote necessary for immediate effect, this |
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Act takes effect September 1, 2017. |