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R E S O L U T I O N
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WHEREAS, Charlie McIlvain is retiring as president and CEO of |
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the Kerrville Convention & Visitors Bureau on January 15, 2021, |
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drawing to a close an exceptional career in the travel and tourism |
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industry that has spanned more than four and a half decades; and |
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WHEREAS, Mr. McIlvain has served at the helm of the Kerrville |
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Convention & Visitors Bureau since October 2012, when he was named |
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chief executive officer and director; under his able leadership, |
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the CVB staff has completed a number of important initiatives, |
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including developing and updating all promotional and collateral |
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materials, adding social media and television advertising to |
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marketing strategies, and branding Kerrville as "the capital of the |
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Texas Hill Country"; moreover, a significant increase in hotel |
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occupancy has boosted the city's economy during his tenure; and |
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WHEREAS, Prior to his work with the Kerrville CVB, |
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Mr. McIlvain held the role of director of the Granbury Convention |
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and Visitors Bureau for a number of years; he has also served as |
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marketing vice president for the Odessa Chamber of Commerce and as |
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tourism director for the Fort Worth Convention & Visitors Bureau, |
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and he helped develop the City of Farmers Branch Marketing |
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Department; his career in the industry began in 1974, when he |
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established the Las Cruces Convention & Visitors Bureau while |
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attending New Mexico State University; along the way, he and his |
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wife, Ronda, have founded Idle Time Tours, Inc., as well as Texas |
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Destinations; and |
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WHEREAS, Widely respected, Mr. McIlvain has chaired the |
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boards of numerous Texas travel industry organizations and is a |
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former president of the Texas Association of Convention & Visitor |
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Bureaus and the National Tour Association; further, he is actively |
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involved with the Kerr County Historical Commission, the Heart of |
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the Hills Heritage Center, and the Kerr Economic Development |
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Corporation; he is a recipient of the prestigious Gene Phillips |
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Hospitality Award from the Texas Department of Transportation; and |
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WHEREAS, The residents of Kerrville have greatly benefited |
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from the vision, commitment, and expertise of Charlie McIlvain, and |
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he may indeed reflect with pride on his many achievements; now, |
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therefore, be it |
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RESOLVED, That the House of Representatives of the 87th Texas |
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Legislature hereby congratulate Charlie McIlvain on his retirement |
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as president and CEO of the Kerrville Convention & Visitors Bureau |
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and extend to him sincere best wishes for the future; and, be it |
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further |
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RESOLVED, That an official copy of this resolution be |
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prepared for Mr. McIlvain as an expression of high regard by the |
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Texas House of Representatives. |